Better Decisions. Better Results.

Javier de Miguel Luken

Strategic Advisor

20 years directly involved in real business decisions

I have been and I am where the decisions are made

Executing them with discernment makes all the difference.

Companies that thrive do so by focusing on the substance, methodology and quality of their decisions.

That is where I come in.

I work with business owners and management teams, helping them to lead and execute with the discernment of a multinational, tailored to their specific circumstances. This applies to both decision-making and execution.

Competitive Growth

Driving growth through marketing and sales, with a focus on generating genuine demand, improving conversion rates and sustaining results over time.

Organisation and Control

A clear structure, clearly defined responsibilities and a management model that enables the alignment of teams, processes and results.

Business Digitalisation

I integrate technology, ERP, CRM and AI into the management system, rather than treating them as separate projects.

When decisions are important, there is little room for error.

If you need clarity to make better decisions and execute with focus, we can have a conversation and see how to intervene at the level your business actually needs.

International companies operating in Spain

Running a business in Spain without full control is a risk

Many international companies operating in Spain grow, hire teams and generate activity — but lack real control over what is happening on the ground.

Misalignment between teams, limited visibility on performance and weak connection between commercial activity and financial results are common issues.

I work directly with CEOs to bring clarity, structure and control into the business.

Entering the Spanish market requires more than a plan

Expanding into Spain is not just about market analysis or setting up a company.

The real challenge is building a business that works — commercially, operationally and structurally — from day one.

I support international CEOs in making the right decisions before and during the setup, ensuring the business is built with focus, structure and control.

Competitiveness is a Decision

I have built my career in highly demanding environments, playing a part in decisions that have a direct impact on results.

As a senior executive at Heineken and Coca-Cola, I have worked within structures and to standards of excellence that I now bring to companies needing to take a leap forward in how they manage and execute.

I work based on what works, not on theory.

I currently work directly with business owners and management teams at critical junctures where decisions matter.

Javier de Miguel Luken

How I get involved

Analysis before action

I identify which decisions are holding the business back and where to take action to make a real difference.

Sound Decisions

Focus on the information that really matters. Quick, decisions that drive impact.

Management Role

I work directly with the business owner and the leadership team on key decisions. No intermediaries.

Implementation and Improvement

Every intervention results in decisions, actions and adjustments that improve the business.

First Step

Competitive Impact Session

A straightforward session to identify which decisions are holding back growth and where to take action for immediate results.

What you get

A clear understanding of the business
Prioritised decisions
Specific courses of action

Who is it for?

For business owners and management teams who need clarity to make decisions and move forward with focus.

If you need some clarity to help you make a better decision, this is the first step.

Practical Experience

"Every business venture faces constant and intense pressure to adapt to the market in order to avoid being left behind. Our experience with topminds and Javier de Miguel marked a turning point for the Econatur Group in terms of our strategic approach to customers and our company’s capacity for growth"

Juan Nieto del RíoCEO Grupo Econatur

"With a turnover in excess of €10 million and a team of 100 people, our day-to-day operations leave us little time to take a step back and analyse our business within a global context. topminds helps us with the optimisation, strategy and organisation of our company. The personalised support provided by Javier de Miguel Luken gives us the confidence and assurance that we are on the right track"

Alberto GuzmánCEO Ansotec Soluciones Tecnológicas

"Our company has been in business for over 50 years. As well as putting in place the tools and mechanisms needed for the implementation, they managed to inspire enthusiasm throughout the workforce by involving them in the benefits these changes would bring for the future of our organisation"

Miguel Ángel GuerreroGeneral Manager Grupo Guerrero

"We have had the pleasure of working with Javier de Miguel on several occasions. I would like to highlight his in-depth understanding of how businesses operate strategically, how relationships and processes are structured, and what drives managers and leaders to achieve excellence"

Pedro GarcíaGeneral Manager Betancourt Executive

"La Comarca is a meat processing company with a turnover of over €100 million. We embarked on a process of industrial and commercial transformation, during which we were fortunate enough to be supported by topminds. Javier de Miguel is a highly empathetic professional, an expert in his field and deeply committed to achieving objectives"

José Ramón García MateosCEO La Comarca Food Group

For over 20 years, I have worked with companies across a range of sectors and of all sizes, applying multinational standards in real-world business environments.

This diversity enables me to approach projects with focus, perspective and the ability to deliver.